Gaya APA

W, C, D., F, P, N. (2009). Strategic marketing/ David W Cravens Dan Nigel F Piercy . New York: Mc Graw Hill Companies.

Gaya MLA

W, Cravens, David., F, Piercy, Nigel. "Strategic marketing/ David W Cravens Dan Nigel F Piercy". New York: Mc Graw Hill Companies, 2009. Text.